Established in 1991 on a side street, the business moved to the more central Via Garibaldi in 2006, becoming a "crown jewel" of Parma's gastronomic shopping scene. Its strategic location attracts the majority of tourists passing through the city. The shop windows offer glimpses of cascading cured meats and towers of Parmigiano Reggiano, inviting passersby to indulge their sight, smell, and most importantly, taste. The infectious enthusiasm of the staff makes every purchase a delightful experience.