The parents of the current owner, Fanny and Vinicio, opened their first shop on Via delle Terme, where they dedicated themselves exclusively to the retail sale of fabrics, in the years when clothes were made by tailors. In 1960, with the move to the current location, the sale of ready-to-wear clothing became predominant. In the Seventies, Mrs. Fanny, to present her models to customers in a more original way, organized famous, now legendary, high fashion shows at the Teatro dei Rinnovati and the Metropolitan cinema.