Rita Bertolini: a name, a brand, a long family tradition that began more than sixty years ago... It was 1939 when what is now an exclusive shop opened its doors for the first time on Via Danzetta, in the historic center of Perugia. Nineteen years later, in 1958, the family patriarch passed on the running of the shop to his daughter Rita, who transformed the original emporium into a shop dedicated entirely to children’s clothing, and it soon became the benchmark for junior age 0-16 fashion in Perugia. Since 1985 Rita’s daughter Letizia has successfully managed the shop and the exciting development of the brand over the years.
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